Chas Bayfield Wiki
Chas Bayfield Biography
Who is Chas Bayfield ?
Chas Bayfield and his colleague Dave Jenner, who were among five men fired from J. Walter Thompson (JWT) after bosses “ urgently ” wanted to address their narrow gender pay gap, have expressed relief after winning a lawsuit for s*x discrimination against the company.
A damning gender pay gap report had sent ‘shock waves’ through the firm as it highlighted there was a serious lack of female representation, a court heard.
44-year-old female creative director Jo Wallace was named to help lose the company’s reputation as the “Knightsbridge Boys Club” and jointly held a diversity conference called “Crisis: The Mother of All Change.”
Ms Wallace, who introduced herself as a gay woman, told the conference: “One thing we all agree on is that the reputation JWT once earned, of being full of privileged British white [men] , must be deleted “.
When Bayfield, who made the famous ‘St George’ ad for Blackcurrant Tango, and Jenner expressed ‘valid’ concerns about their job security, bosses reacted ‘furiously’ and took it as a ‘challenge’ to their new campaign of diversity, then made them redundant.
Bayfield told MailOnline today: ‘There is a part of me that feels guilty that these laws, which were put in place to protect minorities in the workplace as they should be, have protected a couple of middle-aged straight British men. age. But it is also correct that the judge ruled in our favor because it was not right.
‘I definitely agreed that there had to be a way to address diversity issues, but I don’t think it was done in the right way.
“ I remember feeling like I had a target on my back. I remember thinking, if I were a 24-year-old black woman, I would be fine. If I had been gay, even better.
“But as a middle-aged white man, I felt my job was in jeopardy and so we went to a lawyer.”
A Jenner spokesperson added today that he hopes the ruling will “encourage more people to stand up to the ‘Cancellation Club.”
Wunderman Thompson, which merged with JWT, told MailOnline that he would appeal the ruling.
Wallace, who used to work for Saatchi & Saatchi and lives with his fiancée in a £ 1.2 million house in trendy East London, wrote in an article last year: ‘A lot of people are literally sleeping at work when it comes to diversifying its creative department beyond pale, stale white males. ‘
How old is Chas Bayfield ?
He is unknown age.
Mr Bayfield made the famous and multi-award-winning Blackcurrant Tango ‘St George’ advert
The couple were fired after a meeting with the company and told to leave.
Companies can hire people from underrepresented communities, but cannot fire employees on the basis of race or discrimination.
Now the couple, who were behind some blockbuster TV commercials, have successfully sued Wunderman Thompson for sex discrimination.
Mr. Bayfield and Mr. Jenner are in line to receive compensation from Wunderman Thompson after winning claims of s*x discrimination, victimization, harassment, and wrongful termination.
They lost complaints of age discrimination, racial discrimination and s*xual orientation discrimination after the judge ruled that they had no impact on their firing.
The complaint becomes a test case at a time when employers are trying to close gender pay gaps. JWT has one of the most unequal pay structures in the advertising industry, based on data released under government rules.
After the pay gap figures were released, JWT implemented a plan to increase diversity through methods such as ‘unconscious bias training of staff’ and a ‘blind hiring policy’ that would eliminate details such as gender of women. job application.
The male-dominated world of advertising is summed up in the American television drama Mad Men, which portrays smart-suited, soft-tongued executives plying their trade on New York’s Madison Avenue in the 1960s.
Bayfield said today since his firing that he has had trouble finding work and that Jenner has quit advertising, adding that they have been perceived as “whistleblowers” in the industry.
The now 54-year-old married father from Cricklewood in London said: ‘We were concerned about diversity and female and minority representation, but we were also concerned about the safety of our work – the word’ erased ‘is a word powerful.
‘The gender pay gap was mortifying for the company, because it was a terrible gap, and their focus was to get excited about who they perceived as the enemy. They put together a babysitter and fired us.
Jenner’s lawyer told MailOnline: ‘There is nothing inclusive or productive about vilifying one group of people in order to lift up another.
As this decision shows, there is nothing legal about it either.
“Hopefully, the ruling will encourage more people to take on the ‘Cancellation Club’ and rediscover their value as individuals in promoting a tolerant and inclusive society.”
Three other male creatives who were fired settled out of court, Bayfield said.
The author said that he said today that his dismissal was a “tragic” example of how the battle against discrimination was victimizing “people who are not particularly vulnerable, such as British men”.
In an exclusive interview with MailOnline, he said: ‘I am very satisfied with the result. I think the agency believed it was doing the right thing and wanted to be seen as diverse and on the side of all the people who have historically been overlooked.
“They had their shocking pay gap numbers, which were the worst in the entire industry. They wanted to do something really fast and there was a knee-jerk reaction at a conference where they spoke.
“ But I really felt like they were taking discrimination from one place and putting it in another place, which was completely the wrong way to do it. There were many other ways they could fix that problem.
“I totally agreed with the notion that it was a problem that needed to be fixed and we need to get more people from different cultures and different countries and more women in high positions.
‘I ended up speaking, saying that the tone used in that talk actually makes it look like you’re going to solve the problem by getting rid of us straight British men of a certain age.
‘That’s really where it all started and his response was really quite explosive, and two days later we were on a list to be fired.
‘I am very happy that the court has looked at all the background and details and has seen what was happening. The agency was very, very angry because they thought we were opposed to their agenda and we weren’t. We were just clarifying: ‘Where does this put us?’
“It is tragic that legislation that was enacted to protect vulnerable people is now being used against people who are not particularly vulnerable, such as British men.”
He said his former employers had six weeks to appeal if they felt the law was misinterpreted. But if there is no appeal, he hopes the court will rule on awarding payments to him and Jenner.
Mr Jenner, 52 and 50 at the time, because it ‘immediately assisted the gender pay gap issue’.
A judge ruled that JWT bosses unfairly “dumped” Bayfield and Jenner, 52 and 50 at the time, because it “immediately helped the gender pay gap issue.”
The London Central court heard that both men are straight, white and British. His work regularly received praise from colleagues and peers in the industry.
In April 2018, a report on the gender pay gap revealed that there was a pay gap of 44.7 percent.
Ms. Wallace had been hired five months earlier “because of the need to reorganize the creative team to ensure that they were seen as experts in non-traditional advertising and lose the reputation of” Knightsbridge boys club. ”
Wallace, who has been described as a ‘fearless advocate for female success’, delivered the ‘hard-hitting’ diversity presentation with Executive Creative Director Lucas Peon in May 2018.
She caused “controversy” when Ms. Wallace said that JWT’s reputation – “white, British, privileged and straight men creating traditional and above the line advertising” – needed to be abolished.
Later, Mr. Bayfield emailed a boss saying: ‘I recently learned that JWT did an off-site talk where they promised to remove white middle-class straight people from their creative department. There are a lot of people down here who are very worried.
Peon and Emma Hoyle, the company’s human resources director, called a meeting with Bayfield and Jenner to discuss their concerns about job security.
Although Bayfield and Jenner said they believe that women and minorities should have a fair chance, they were angrily accused of defying the promise of diversity.
Labor Judge Mark Emery said they were treated in such a hostile manner that it amounted to “victimization.”
Judge Emery said: ‘Both Ms. Hoyle and Mr. Peon were angry from the beginning of the meeting, and he continued along this line. Mr. Peon and Mrs. Hoyle raised their voices, and Mr. Bayfield and Mr. Jenner were forced to defend their position.
His explanations were not accepted at the time and his views were angrily rejected. [There was a] failure to accept that they had valid concerns about the presentation … their views were deemed unacceptable. ‘
Within two days it was decided that Mr. Bayfield and Mr. Jenner would lose their jobs due to layoffs.
Peon had made an unfair decision before even conducting an evaluation of other senior creatives to see who would be fired.
He claimed that his performance was guilty, but the judge ruled that the job never had concerns.
Judge Emery said: ‘We concluded that there was a consensus among the senior management team [of the company] that Mr. Bayfield and Mr. Jenner had exceeded their comments in their emails and in the meeting, that there was anger over what [the company] considered a challenge to their plans on the issue of the gender pay gap. ‘
The judge added: ‘We considered that a significant factor in the minds [of company bosses] at this time was the issue of the gender pay gap, and that a reason for firing Mr. Bayfield and Mr. Jenner was that there would be an impact, both in terms of the numbers, and from the prospect of opening positions of responsibility that could be filled by women.
“We consider that this factor, gender, was in the mind of [the company] when deciding to fire them, a factor equal to the anger over their complaints.
“This would immediately help the problem of the gender pay gap within the creative team, it would eliminate the team of two creative directors who, due to their gender, were considered resistant to change; furthermore, female creative directors were exactly what [the company] was looking for ”.
Chas Bayfield Quicks and Facts
- Chas Bayfield and Dave Jenner won a s*x discrimination case against J. Walter Thompson (JWT)
- Jo Wallace was appointed as global creative director to help the company lose its ‘boys club’ reputation
- As well as Mr Bayfield & Mr Jenner, three other male workers were fired, with settlements agreed out of court